How do you relate to KAARYAH as a brand'?
What do you like the most in the product (fit/innovation/style/comfort)?
‘Fit’ is what I like most about the KAARYAH products. They have tried to address the challenges of an Indian woman’s body shape and type. .
Who is your style icon and why?
I adore Parineeti Chopra’s style. She is a natural and has a great screen presence. She tends to carry her clothes with perfect ease and plus we both are from Ambala and are family-friends
COMFORT spelt in capitals and the FIT is truly flattering. I love the simple styling, classic and elegant designs.
What is your idea of fashion? How does KAARYAH match that?
Fashion is all about self-expression. KAARYAH offers products as per occasion, your mood & attitude. One can choose from everyday essentials to time-out casuals to business formals.
To me comfort in clothes is priority and comfort to me means ‘FIT’ and ‘FABRIC’. I’m bowled over by the detail to fit by every single piece of KAARYAH clothing and I’m spoilt silly by the array of fabrics. Ohh and now the customers are spoilt some more by having the option of getting their clothes customized to theirlengths..wow!
What is your most prized wardrobe possession?